The world of Egyptian jewelry is deeply fascinating, a glittering realm where gold isn't just a metal but a symbol of divinity, where gemstones aren't mere adornments but carry deep significance. Let’s look back on the grandeur of "Cleopatra," where Elizabeth Taylor draped herself in lavish jewels, or the eye-catching splendor of "The Mummy" series, where relics of the past held multiple secret tales. These cinematic portrayals merely scratch the surface of the allure and mystique of ancient Egyptian jewelry.

An allure with legendary beginnings, grand symbolism, and painstaking craftsmanship has endured in a world where trends come and go. Experience the magic of Egypt with master jeweler Aladdin Mohamed, who brings back ancient customs with his creations.

Arts and crafts are what represent a country's long-standing culture and traditions the best. People die, but their creations last. They immortalize history. The delicate techniques of creating such arts are also worth treasuring. Artisans go to great lengths to preserve and replicate these authentic techniques and create crafts generations after generation. But modern times have caused a huge dent in the traditional arts and crafts industry. Factory-made mass-produced cheap products are replacing the traditionally crafted goods. The demand is depleting rapidly and artisans are barely getting their deserved payment. The lack of business and poor infrastructure are forcing a lot of them to change their line of profession. Especially after the pandemic, the situation of rural artisans and craftsmen has been extremely precarious. Various art techniques are losing their relevance. And this situation is not only a blow to a country's economy but also its root and history.